We've seen it. We love it. It's when celebrities become underwear models and believe me - I wear Calvins and Armani underwear because of celebrities. Who are they? Why are they important in marketing underwear? One could guess that star power, great body and a great face attracts buyers. The best one is of Marky Mark (Mark Wahlberg) when he posed in a CK underwear. Sales went through the roof! It must have been the same for Armani when famous football player, David Beckham posed for the Armani Collection. Another good thing about it is that it has been good for their careers as well.
Let me show you why... here are some of the most famous male celebrities as underwear models.
Would you buy an underwear just because a hot celebrity modeled for it?